Privacy Policy

How we collect, use, and protect your personal information.

Last Updated: April 14, 2026

1. Introduction

SmarterCalendar.com ("we," "us," or "our") operates the SmarterCalendar platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services. Please read this policy carefully. By using the Service, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We collect information you provide directly to us, as well as information generated through your use of the Service.

Account Information

  • Name, email address, and username
  • Password (stored in hashed form)
  • Business name, address, and phone number
  • Billing and subscription information

Client Data

  • Client names, phone numbers, and email addresses you enter into the platform
  • Appointment details (dates, times, services, notes)
  • SMS message content sent and received through the platform
  • Invoice and payment records

Automatically Collected Information

  • IP address, browser type, and operating system
  • Pages visited and time spent on the Service
  • Device information and screen resolution
  • Referral URLs and search terms used to find our site

3. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain the Service
  • Process your subscription and billing
  • Send and receive SMS messages on your behalf through your dedicated phone number
  • Send appointment reminders and notifications to your clients
  • Process invoices and payment links through Stripe
  • Respond to your support requests and inquiries
  • Send you service-related communications (billing receipts, security alerts, updates)
  • Monitor and analyze usage patterns to improve the Service
  • Detect, prevent, and address technical issues or fraud

4. SMS Messaging and Phone Numbers

SmarterCalendar provides dedicated phone numbers (DIDs) for two-way SMS messaging. When you use this feature:

  • We store SMS message content to display conversation histories in your dashboard
  • Message data is transmitted through our SMS provider (VoIP.ms) to deliver and receive messages
  • We log message timestamps, sender/recipient numbers, and delivery status for service operation
  • We do not sell or share SMS message content with third parties for marketing purposes
  • You are responsible for obtaining proper consent from your clients before sending them messages, in compliance with the TCPA and applicable regulations

5. Payment Processing

We use Stripe to process subscription payments and to enable client billing features. When you use payment features:

  • Your Stripe API credentials are stored securely and used only to process payments on your behalf
  • We do not store full credit card numbers on our servers
  • Payment information is handled directly by Stripe in accordance with their Privacy Policy
  • Invoice and transaction records are stored in our database for your billing history

6. Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

  • Service Providers: We share data with third-party providers who assist in operating the Service (e.g., VoIP.ms for SMS delivery, Stripe for payment processing, email delivery services)
  • Legal Requirements: We may disclose information if required by law, regulation, legal process, or governmental request
  • Protection of Rights: We may disclose information to protect the rights, property, or safety of SmarterCalendar, our users, or the public
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

7. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

  • Passwords are hashed using industry-standard algorithms (bcrypt)
  • Session management with secure, HTTP-only cookies
  • Prepared SQL statements to prevent injection attacks
  • HTTPS encryption for data in transit
  • Access controls limiting data access to authorized personnel

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. Data Retention

We retain your information for as long as your account is active or as needed to provide the Service. Specifically:

  • Account information is retained until you delete your account
  • SMS messages and appointment records are retained for the duration of your subscription
  • After account termination, we may retain certain data for up to 30 days before permanent deletion
  • We may retain anonymized, aggregated data for analytics purposes indefinitely
  • Billing records may be retained as required by tax and accounting regulations

9. Your Rights

Depending on your location, you may have certain rights regarding your personal information:

  • Access: You can request a copy of the personal data we hold about you
  • Correction: You can update or correct your information through your account settings
  • Deletion: You can request deletion of your account and associated data
  • Export: You can request an export of your data in a portable format
  • Opt-Out: You can opt out of non-essential communications at any time

To exercise any of these rights, please contact us.

10. Cookies and Tracking

We use cookies and similar technologies to:

  • Maintain your session and keep you logged in
  • Remember your preferences and settings
  • Understand how you use the Service to improve it

We use essential cookies required for the Service to function. We do not use third-party advertising or tracking cookies. You can control cookies through your browser settings, but disabling essential cookies may affect the functionality of the Service.

11. Third-Party Services

The Service integrates with third-party services that have their own privacy policies:

  • VoIP.ms: SMS delivery and phone number provisioning
  • Stripe: Payment processing and billing
  • Google Fonts: Web typography

We encourage you to review the privacy policies of these services. We are not responsible for the privacy practices of third-party services.

12. Children's Privacy

The Service is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 18, we will take steps to delete that information promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through a notice on the Service. Your continued use of the Service after changes take effect constitutes acceptance of the updated policy. We encourage you to review this page periodically.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us.